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Sources list for AIRLINE MARKETING PESTLE:

Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150
The Airline Industry and British Airways

Renard, O. (2004). Modelling airline competition. Conference paper presented at the ANU/NECG Conference on the Performance of Air Transport Markets, 24-25 June, 2004. Kingston, ACT: Network Economics Consulting Group.
Deregulation of the Airline Industry

Abenes, Fiorello B. "Marketing Study of Southwest Airlines" Retrieved From http://www.csupomona.edu/~lbabenes/ MBA/SouthwestMarketingStrategies.doc Abenes, Fiorello B. "Marketing Study of Southwest Airlines" Retrieved From http://www.csupomona.edu/~lbabenes/ MBA/SouthwestMarketingStrategies.doc Accessed 30 August, 2005
Ethics in Southwest Airlines

A. T. Kearney, Inc. 2003. The Emerging Airline Industry. The Society of British Aerospace Companies. 06 June 2004. http://www.atkearney.com/shared_res /pdf/Emerging_Airline_Industry_S.pdf A. T. Kearney, Inc. 2003. The Emerging Airline Industry. The Society of British Aerospace Companies. 06 June 2004. http://www.atkearney.com/shared_res /pdf/Emerging_Airline_Industry_S.pdf
The Airline Industry after 9/11

Airline. Retrieved June 4, 2005 from Web site: http://airline.biography.ms/
Airline Industry Cost Analysis

 

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