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Four P's Of American Airlines Marketing

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Sources list for FOUR P'S OF AMERICAN AIRLINES MARKETING:

Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150
The Airline Industry and British Airways

Driver, John C. (2001). `Airline marketing in regulatory context'. Marketing Intelligence & planning 19/2: 125-135
The Airline Industry and British Airways

Higgins, J. & Darrah, J. E. (April 1, 2003). Pilot leaders of American Eagle and American Airlines call for job security through transition to single carrier. Alllied Pilots Association. [Online]. Available: http://www.alliedpilots.org/Public/Press Releas
Regional Jets and the Aviation Industry

Dutta, Ron: "United Airlines Wins Race for Space: Completion of Economy Plus Reconfiguration Leaves American Airlines Inches Short" UAL Press release, Mach 15, 2000 [10]www.ual.com
United and Southwest: What a Difference

"St. Louis-Area Businesses Brace for Impact of American Airlines Cuts," St. Louis Post-Dispatch Knight Ridder/Tribune Business News, July 17, 2003.
American Airlines Management Errors

 

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