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Fedex Market Development

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... has 1 source. The FedEx marketing tales are one of the popular American success stories today. Fortune Magazine recognized FedEx at services by way of domestic NBA matches and league media assets such as NBA TV and NBA.com. (FedEx and NBA in Marketing 2 . FedEx: Integrated Marketing Communication Summary: The paper identifies the integrated marketing strategy and its affect on public relations of the company. It to try FedEx services. Another move specifically aimed at integrated customer marketing was the introduction of FedEx Ship - an electronic FedEx and NBA in Marketing Alliance. 2004. December 8. Retrieved from http://promomagazine.com/news/b reakingnews/fedex_nba_alliance/ FedEx and NBA in Marketing Alliance. 2004. December 8. Retrieved from http://promomagazine.com/news/b reakingnews/fedex_nba_alliance/ Accessed on 26 February, 2005 ...



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Sources list for FEDEX MARKET DEVELOPMENT:

FedEx. (2003). FedEx Express overview. Retrieved December 3, 2003, from FedEx. Web site: FedEx. (2003). FedEx Express overview. Retrieved December 3, 2003, from FedEx. Web site: <http://www.fedex.com/us/about/ov erview/companies/express/?link=4>
Assessment of FedEx Express

FedEx. (2003). FedEx Express facts. Retrieved December 3, 2003, from FedEx. Web site: FedEx. (2003). FedEx Express facts. Retrieved December 3, 2003, from FedEx. Web site: <http://www.fedex.com/us/about/overvie w/companies/express/facts.html?link=4>
Assessment of FedEx Express

Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

 

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